2026
Children Now,
Brand System & Identity
Role
Design Lead
California’s leading children’s policy organization needed a cohesive brand identity that could scale across teams, materials, and audiences.
I led a comprehensive brand refresh, modernizing the visual system and developing scalable design guidelines—bringing cohesion to communications materials across digital and print that had grown visually inconsistent over time.
Impact
Established a unified, future-ready brand system that strengthened visual consistency and elevated credibility across policy reports, fundraising materials, and public communications—positioning the organization for stronger brand recognition and stakeholder trust.
