Recently, I led a brand refresh at Children Now, a leading, nonpartisan research and advocacy nonprofit shaping children's policy in California. I reimagined the brand identity, aligned key stakeholders on a brand foundation, and established brand guidelines to drive cohesion across our channels.

Today, I’m guiding adoption across teams and laying the groundwork for larger initiatives including a website redesign, design system, and site migration.

I'm based in San Francisco, California.